#12 Half-time at the workshops – participation is written large

A lot has happened in the spring with the Innsbruck Cultural Strategy 2030. After intensive preparatory work, a 265-page baseline study was published in mid-March which was actualized in June. It contains not only a first comprehensive view on the arts and cultural sector in Innsbruck, but also numerous potential goals and measures for the cultural future of the city.

At the same time, the results from the baseline study were used for planning the ongoing workshop phase. At the first workshop in April 2021, more than 180 participants gathered in a Zoom video conference and took more than three hours to discuss their ideas on the topic of “City & Image: Culture instead of the Mountains vs. cultural city of the mountains?” The two subsequent workshops in May and June 2021 each also welcomed around 100 participants in the digital space. The topics here: “Promotion & Work” and “Education & Society”.

The workshops yielded valuable insights that will subsequently be incorporated into the cultural strategy. The great need for networking and exchange is obvious, especially across disciplines and genres as well as between the large institutions and the smaller initiatives in Innsbruck’s cultural sector. A frequently mentioned goal is to increase the visibility of existing cultural programs, which includes finding joint opportunities and addressing tourists and residents at the same time. Also a major topic in the workshops were objectives dealing with access for art and culture to the public space of the city: Active vacancy management, more cultural offerings in neighborhoods away from the center, and increased use of public space for cultural purposes are all addressed. On a higher level, the workshops also repeatedly called for a clear commitment by the city to the value of art and culture. This results in objectives such as increased appreciation of art and culture, recognition of the diversity of different cultural expressions, or the implementation of fair pay in the arts and culture sector.

The results of the workshops are always published promptly on the website and can be commented there. In addition to the latest news, information on the process, content and participation can also be found here. The latter, by the way, is very important to the Innsbruck Cultural Strategy 2030, as the following examples show:

  • After the workshops, a 7-member working group of representatives from the Innsbruck cultural sector always meets to reflect on and discuss the respective workshop results.
  • At the end of June, an advisory board of 30 personalities was convened for the first time, which will contribute its expertise on a selective basis.
  • The Cultural Committee of the City of Innsbruck is intensively involved in the process. Thus, an interim status of the work was presented to the members of the committee at the beginning of July and topics such as the status of art and culture in Innsbruck, the visibility of cultural programs or cultural education were discussed.
  • A subject-specific exchange takes place with various stakeholders such as Innsbruck Tourismus or Lebensraum Tirol Holding. We would like to take this opportunity to thank both of them, Innsbruck Tourism as co-financier and Lebensraum Tirol Holding as partner for supporting the project.

Three more workshops will follow in September, October and November. They are open to all interested people and enable active participation of the population in the cultural development of the city. The next workshop on “Space & Collaboration” will take place on September 29 at Haus der Musik Innsbruck (Universitätsstraße 1, 6020 Innsbruck). Registration at kulturstrategie-innsbruck.at/participation is possible from September 4 to 17.


#9 Results of I. Workshop published

The first workshop of the Innsbruck Cultural Strategy 2030 on April 14, 2021 met with great interest. More than 180 participants took 3 hours of time to discuss ideas on the topic of “City & Image: Culture instead of the Mountains or Cultural City of the Mountains?”. The results of the first workshop have now been published on the website for the Innsbruck Cultural Strategy 2030. It is also possible to make additions and comments there: Click here for the documentation of the I. Workshop (in German language only).

At the same time the registration period for the second workshop starts, which runs until Thursday, May 6. Just like the first one, this workshop will again take place in the digital space via a Zoom video conference, on Monday, May 17, starting at 5 p.m.

To ensure a smooth process, two technical checks will be offered again in advance. This gives you the opportunity to clarify your own technical requirements and to familiarize yourself with the video conferencing tool in advance. The two technology checks will take place on Tuesday, May 11, between 12 and 1 p.m. and on Wednesday, May 12, between 4 and 5 p.m. The links to the technology checks will be sent after successful registration.

The focus of the second workshop is on the topic “Promotion & Work: Art is beautiful, but it makes a lot of work”. What will tomorrow’s art production and cultural work look like? What structures and frameworks are needed for it? And what does it mean to promote and communicate art and culture – how, to whom and why at all? How can art and culture become more visible in Innsbruck?

In preparation, it is recommended to take a look at the baseline study, which was published in mid-March. The results of the second workshop will again be published soon on the website, and comments can be made too.


#8 Registration for I. workshop closed

The registration for the first workshop on the Innsbruck Cultural Strategy 2030 has closed on April 7! Many registrations have been received for the workshop, which will take place next Wednesday, April 14 from 17:00 in the digital space via a Zoom video conference.

The focus of the first workshop is on the topic “City & Image: culture instead of the mountains or cultural city of the mountains?” Together we want to clarify what makes our city – in the center and in the districts – a cultural city, what unique selling points there are and where (future) priorities (can) be spotted. We want to discuss whether and how culture and sports, recreation and nature can be harmoniously combined and what art and culture in Innsbruck means for locals and guests. Important interfaces to culture and our relationship to the surrounding area should not be forgotten.

In preparation, it is recommended to take a look at the baseline study, which was published in mid-March. The results of the first workshop will be posted on the website soon, and comments can be made too. Registration for the second workshop, which will be held on May 17, 2021, starting at 5:00 p.m. (again in the digital space via a Zoom video conference), will start soon.


#6 Baseline study published

This week a central milestone for the Innsbruck Cultural Strategy 2030 has been reached: the completion of the 265-page baseline study. The most important points are also contained in a 15-page summary. Please visit the following page to read or download: kulturstrategie-innsbruck.at/grundlagenarbeit

There are four chapters in the basic work (in German language only):

  • The chapter “Cultural City Innsbruck: Situation” provides an overview of Innsbruck’s arts and culture sector. First, there is a presentation of central actors from politics and administration. That includes, among other things, a cultural budget analysis. This is followed by a description of Innsbruck’s art and culture sector along various disciplines and categories. Culturally relevant interface areas were also deliberately taken into account. Thus, for the first time, a comprehensive description of Innsbruck’s art and culture sector with its actors and their activities is available.
  • The chapter “Cultural Policy Discourse 2018 onwards” outlines the cultural policy discussions in the current Innsbruck City Council since its constituent meeting on May 24, 2018. For this purpose, all protocols including enclosures were analyzed. In addition, the chapter contains content relevant to cultural policy from meetings of the city senate and selected articles from Tyrolean media. With the help of this chapter, it is possible to quickly gain an insight into central cultural policy decisions that have been made in Innsbruck over the last three years.
  • The chapter “Legal, political and issue-specific frameworks” starts with culture-specific laws, ordinances, decrees and guidelines that are relevant for the provincial capital. This is followed by an analysis of political programs and papers from a cultural perspective, including the working agreement of the current Innsbruck city government. This chapter is supplemented by an examination of topic-specific mission statements and strategic programs, with passages relevant to the cultural strategy being identified here. Above all, the goals and measures contained in the mission statements and programs are intertwined with the contents of the cultural strategy as far as possible.
  • The chapter “Cultural City Innsbruck: Profile, Strengths and Weaknesses, Potentials, Themes, Goals and Measures” is the core of the baseline study. It contains a condensed description of strengths, weaknesses, potentials and themes as well as suggestions for objectives and measures that are of particular relevance for the cultural strategy. Those are based on qualitative interviews with 33 people from Innsbruck’s arts and culture sector and from interface areas.

The baseline study is also pioneering work for Innsbruck in terms of data collection and the pooling of expertise in this area.

Study author Thomas Philipp from LIquA explains:

„With the baseline study we have created a comprehensive basis for further work on the cultural strategy. With it, it is now possible, for example, to discuss questions on the fair distribution of fundings in the Innsbruck arts and culture sector with regard to the budget analysis. It also helps us to establish appropriate links to other strategies and programs, such as the Creative Industries Strategy for Tyrol, the Innsbruck Tourism Strategy or strategic programs for intercultural development in Innsbruck. And it also contains numerous expert suggestions for objectives and measures on various topics related to the Innsbruck arts and culture sector, such as work and pay, public space or cultural education.“

MMag. Thomas Philipp, head of research institute LIquA

Findings from the baseline study were also used to plan the next step, the discussion and workshop phase which is now starting. Different topics will be addressed in six workshops. The first workshop on Wednesday, April 14, 2021, 5 p.m. (digital) will start with the topic “City & Image: Culture instead of the mountain vs. cultural city of the mountains”.

Registration start: Thursday, March 25, 2021

Registration deadline: as soon as the maximum number of participants is reached, but no later than Wednesday, April 7, 2021.

Please note: Registration via the registration form at kulturstrategie-innsbruck.at is mandatory. The number of participants is limited, registrations will be considered in order of receipt.

A preview of all workshops is available at kulturstrategie-innsbruck.at/participation – in the next article we will provide detailed information about the workshops.



#4 Intense discussion in the cultural committee and fixing of the workshop dates: Save the date!

The Innsbruck Cultural Strategy 2030 was in focus of the Cultural Committee meeting at the beginning of December 2020. At first, Mag.a Aliette Dörflinger informed about the status of the work, especially on the preparations for the topic workshops that will start this spring.

The first three dates have now been fixed:

  • Wednesday, April 14, 2021, 5 p.m.
  • Monday, May 17, 2021, 5 p.m.
  • Tuesday, June 15, 2021, 5 p.m.

Save the date!

Duration of the workshops approx. 3.5 hours. The locations (possibly also a digital variant) and the topics of the workshops will be announced soon, as the dates of the workshops that follow in September, October and November.

Afterwards, MMag. Thomas Philipp gave an insight into the currently ongoing baseline study work. He primarily addressed initial findings from the 33 interviews conducted and talked about several topics that are of particular importance for the future of Innsbruck as a city of culture. Two of these topics were then discussed intensively for more than an hour in the Culture Committee:

  • Art and culture in public space
  • Fundings and criteria

The participants in the session addressed their ideas of what the city of Innsbruck should have achieved on these two topics in 2030 and what supporting or hindering factors there are to consider.

The discussion on “Art and Culture in Public Space” led from reflections on visions of urban space, on the special topography of Innsbruck and on the increased use of urban peripheral locations, to questions of the connection between quality of stay and art and culture in public space, thoughts on the interface between culture and urban development or traffic planning, to questions of curation and cultural education as well as bureaucratic issues. On the topic of “Funding and Criteria” various approaches on the formulation of funding criteria were reflected upon, considerations on setting priorities and evaluation were discussed, and the consequences of Fair Pay for fundings were debated.

The meeting of the Culture Committee was attended by Uschi Schwarzl (GRÜNE), the city councilor in charge of the department at that time, as well as the members of the Culture Committee Irene Heisz (SPÖ), Christoph Appler (ÖVP), Andrea Dengg (FPÖ), Astrid Denz (FPÖ), Thomas Lechleitner (GRÜNE), Dejan Lukovic (GRÜNE), Mesut Onay (ALI), Theresa Ringler (Für Innsbruck) and Julia Seidl (NEOS), furthermore by Isabelle Brandauer (MA V, Cultural Department of the City of Innsbruck), Rita Hebenstreit (MA V, Cultural Department of the City of Innsbruck), Birgit Neu (MA V – Society, Culture, Health and Sports), Thomas Philipp (LIquA) and Aliette Dörflinger (external project managemer, for LIquA).

More details of the discussion – similar to the interview results – will be included in the baseline study for the cultural strategy, which will be published here on this website in March.



#2 Update Cultural Strategy Process: A glance at the project team

The cultural strategy process is currently in the middle of the first step. On the one hand, this includes scientific surveys and analyses, and on the other hand, the preparation of next year’s discussion and workshop formats. The project team plays a central role in this process. It is responsible for the strategic control and coordination and consists of four persons:

The next necessary steps are discussed at regular intervals. At the last meeting, for example, the selection criteria for the interview partners in the context of the baseline study were defined.

„Currently, the project team is creating a good basis for a broad discussion about Innsbruck’s cultural future. As many Innsbruck residents as possible should be able to contribute constructively and imaginatively. This also includes good cooperation between the various departments of our house. I am very much looking forward to the results of the ongoing researches and interviews.“

Mag.a Uschi Schwarzl, Vice mayor of the City of Innsbruck


„We have chosen to ensure broad participation of the population throughout the process. It is therefore – already for the baseline study – important to recruit multipliers who are well connected in as many areas and interfaces as possible and have sufficient expertise. This is an essential basis for the selection of interview partners, but also for the composition of the working group and the advisory board. We don’t make it easy for ourselves and discuss this very intensively. It is also important for us to have a diverse setup.“

Dipl.-Kult.in Rita Hebenstreit, Office for cultural affairs of the City of Innsbruck


Aliette Dörflinger conducts the interviews together with her colleague Thomas Philipp from the Linzer Institute für Qualitative Analysen.

„Our interview partners cover different forms of organization, different artistic disciplines, traditional and contemporary approaches to art and culture, different phases from artistic production to education, amateur and professional work and interfaces such as tourism, education or business. We were also interested in the view from the outside, as well as we took socio-demographic characteristics such as gender or age into consideration.“

Mag.a Aliette Dörflinger, external project manager

In the December article on the website, the list of interview partners will be published, together with a short insight into the ongoing baseline study.

The project team also intensively discussed the composition of the working group and the advisory board, which will be active from April 2021 to accompany the discussions and workshops. Both boards will be staffed by the office for cultural affairs of the City of Innsbruck. For the workshops themselves, the possible dates and locations were explored and a plan B was discussed in case – unexpectedly – there should be restrictions on events.


„A careful approach to the cultural strategy process is very important to us. We want to create an optimal framework for broad participation. This includes, for example, addressing different target groups personally, changing workshop locations in different parts of the city, or digital possibilities for contribution.“

Dr.in Isabelle Brandauer, Office for cultural affairs of the City of Innsbruck

The linking of art, culture and urban planning is a particular concern in the cultural strategy process.

„We will have to deal with a number of issues related to the further development of urban space. Examples include the cultural use of vacant buildings, cultural work in urban districts, and the role of architecture in the urban experience.“

Arch. Dipl.-Ing. Philipp Fromm, Department for Urban Planning, Urban Development and Integration of the City of Innsbruck