#3 Creating a solid basis

Word is getting around more and more: the Innsbruck Cultural Strategy 2030 is in work. The baseline study is currently underway before a broad discussion and workshop phase will start in April 2021 lasting several months.

Thomas Philipp, who conducts the surveys and analyses, explains

“For the development of the Innsbruck Cultural Strategy 2030 it is important to us that the discussion and workshop phase does not start ‘from 0 to 100’, but is based on a solid ground. We will, for example, describe which institutions and initiatives are – in what way – active in Innsbruck in the field of art and culture, work out objectives and measures relevant to cultural policy from existing strategy papers, or conduct more than 30 qualitative interviews with personalities from the fields of art and culture and from interface areas.”

MMag. Thomas Philipp, head of the independent research institute LIquA

The interview partners were selected after intensive discussion in the project team. Various criteria were taken into account in order to reflect the diversity of Innsbruck’s art and culture scene. Thus, different forms of organization, different artistic fields, traditional and contemporary approaches to art and culture, different phases from artistic production to art education, lay and professional work and interfaces such as tourism, education or economy are all covered.

Interviews have already been conducted with the following persons (functions and names of organizations in German):

  • Monika Abendstein, head of bilding – art and architectural school for children and young people
  • Kathrin Aste (together with Teresa Stillebacher), head of ./studio3 at Institute for experimental architecture at the University of Innsbruck, founding partner of architectural office LAAC zt-gmbh, president of aut. architektur und tirol, member of cultural advisory board for fine art and architecture of the state of Tyrol
  • Karl C. Berger, head of Tyrolean Folk Art Museum, member of cultural advisory board for folk culture of the state of Tyrol
  • Hannah Crepaz, head of Gallery St. Barbara in Hall, Osterfestival Tirol, ORGELfest and musik+, board member of TKI, member of cultural advisory board for cultural initiatives of the state of Tyrol
  • Isabel Gabbe, head of Department for Music Pedagogy Innsbruck of University Mozarteum Salzburg
  • Karl Gostner, Chairman of Innsbruck Tourismus
  • Christoph Grud, architect, co-founder of Bäckerei – Kulturbackstube
  • Michael Haupt, managing director of Initiative Minderheiten Tirol, board member of TKI, chairman of Kulturverein Inzing, member of cultural advisory board for cultural initiatives of the state of Tyrol
  • Tanja Helm, managing director and artistic director of Leokino and Cinematograph
  • Kurt Höretzeder, freelance graphic and communication designer, co-initiator of kreativland.tirol, founder of WEI SRAUM. Designforum Tirol
  • Paul Klumpner, head of ISD Stadtteilarbeit, Stadtteilkoordination Reichenau
  • Wolfgang Laubichler, director of Haus der Musik Innsbruck
  • Frederik Lordick, operator of Dachsbau, member of Innsbruck Club Commission
  • Peter Margreiter, chairman of Tiroler Musikverein and Zweigvereine, head of folk music at Tiroler Musikschulwerk, head of Alpenländischer Volksmusikwettbewerb Herma Haselsteiner-Preis, moderator at ORF-Landesstudio Tirol, member of cultural advisory board for folk culture of the state of Tyrol
  • Magdalena Modler-El Abdaoui, special assistant for interreligious and intercultural dialogue at Haus der Begegnung
  • Daniela Oberrauch, pedagogical and organizational head of YA! Young acting, board member of IG Freie Theater
  • Efendi Onay, pedagogical head of SOS-Kinderdorfs Biwak in Hall in Tirol, chair man of office for integration Innsbruck, head of “Es lebe die Welt”-Festival
  • Antonella Placheta, freelance tourist guide and art mediator, co-founder of KulturKinder, deputy chairwoman of Interessengemeinschaft Tiroler Fremdenführer (ITF), speaker of the group of Tiroler Fremdenführer at chamber of commerce Tyrol
  • Norbert K. Pleifer, program responsible and artistic director of Treibhaus Innsbruck
  • Petra Poelzl, artistic director and managing director of Tiroler Künstler:innenschaft (Kunstpavillon & Neue Galerie)
  • David Prieth, freelance artist, managing director of p.m.k., board member of TKI and IG Kultur Österreich, member of skin on marble and Kulturkollektiv Contrapunkt
  • Johannes Reitmeier, managing director of Tyrolean State Theatre, member of cultural advisory board for literature, performing arts and film of the state of Tyrol
  • Elisabeth Rieder, head of the office of commissioner for disabled persons at University Innsbruck, chairwoman of advisory board for disabled persons of the City of Innsbruck
  • Margarete Ringler, managing director of Tiroler Bildungsforum – Verein für Kultur und Bildung, chairwoman of Erwachsenenbildung Tirol, member of cultural advisory board for adult training and libraries of the state of Tyrol
  • Veronika Sandbichler, director of Schloss Ambras Innsbruck, member of cultural advisory board for heritage management and museums of the statesof Tyrol
  • Thomas Schafferer, president of IG Autorinnen Autoren Tirol, deputy chairman of Cognac & Biskotten
  • Bernhard Schlögl, artistic director of Promenadenkonzerte
  • Elisabeth Schweeger, artistic and managing director of Academy for performing arts in Ludwigsburg
  • Lukas Trentini, member of the management team of POJAT – Plattform Offene Jugendarbeit Tirol
  • Carmen Sulzenbacher, head of BRUX / Freies Theater Innsbruck, board member of Triebwerk7, member of cultural advisory board for literature, performing arts and film of the state of Tyrol
  • Ulrike Tanzer, vice dean for research at the University of Innsbruck, head of research institute Brenner-Archiv, member of cultural advisory board for literature, performing arts and film of the state of Tyrol
  • Charlotte Trippolt, managing director of Freies Radio Innsbruck FREIRAD
  • Daniela Weiss-Schletterer, artistic director of Haus VIER UND EINZIG

Aliette Dörflinger, who is responsible for the conception and hosting of the workshops, adds:

“In the current phase, our aim is to identify central topics for the further cultural development of the city of Innsbruck – topics that are important for many areas and sectors. With the baseline study, which will be published in March, we will provide an overview of particularly important aspects of the arts and cultural sector in Innsbruck, thus laying the ground for the heart of the cultural strategy process: the discussion and workshop phase. The workshops are the central point of participation, where the framework is created for discussing future objectives and measures for Innsbruck’s art and culture sector with all target groups and interested citizens”.

Mag.a Aliette Dörflinger, external project manager

#1 Cultural City Innsbruck: Developing the future together

Art and culture are there for everyone who lives, works or stays in Innsbruck. They not only shape the image of a city, but are also of outstanding importance for its identity, the attractiveness of the location and the quality of life. In December 2019, the City Senate therefore decided to develop a cultural strategy for Innsbruck, under broad public participation, which should contain proposals for implementation over the next ten years.

The first phase of this initiative was launched in June this year. On July 16th 2020, the process for developing the Innsbruck Cultural Strategy 2030 was presented to the Innsbruck municipal council.

A live stream of the municipal council meeting can be watched here: youtube.com/watch?v=76h1ynoqhec, and the press release can be found here: innsbruck.gv.at/data.cfm?vpath=redaktion/ma_v/kultur/dokumente33

“With the cultural strategy, we are creating an opportunity for all those who wish to participate in the joint reflection on how we want to shape and strengthen our city as a cultural city in the future. In this comprehensive process, we want to explore together what we can do to help implement our vision. We have noticed that the need for exchange and the development of new strategies in the fields of art and culture is particularly great after the past few months. The cultural strategy process is therefore coming at exactly the right time.”

Mag.a Uschi Schwarzl, Vice mayor of the City of Innsbruck

As a first step, a baseline study will now be carried out until March 2021. From April 2021 onwards, a discussion and workshop phase on the cultural future of Innsbruck will follow for several months. As many actors as possible from Innsbruck’s field of art and culture will be personally invited to a total of six topic workshops. The workshops are also open to all other people interested in the cultural future of Innsbruck. They are followed by the political decision-making and communication of the cultural strategy. After the planned resolution at the Innsbruck municipal council, the cultural strategy will also be presented to the public in May 2022. In order to ensure that the cultural strategy process is effective in the long term, two further phases will follow: the implementation of initial measures (planned from mid 2022/beginning of 2023) and then (around 2024) an evaluation and reporting to the municipal council with a decision on the next steps until 2030.

Pictured left to right: Rita Hebenstreit (cultural department of the City of Innsbruck), Aliette Dörflinger (external process consultation), Uschi Schwarzl (Deputy Mayor and City Councillor for Culture) © Stadt Innsbruck/Giuliani

Expert support for the process is provided by Linzer Institut für qualitative Analysen (LIquA) under the direction of MMag. Thomas Philipp in cooperation with Mag.a Aliette Dörflinger. The process is strategical coordinated by a project team. In addition, a working group and an advisory board will be set up to provide support in terms of content.

“We see this joint process as an opportunity to put communication and exchange within the cultural scene on a new level between the diverse actors. Of course, transparency is particularly important to us. To this end, we have now set up a website which, among other things, offers the opportunity to find out more about the process and, if interested, to subscribe to a newsletter. Various results, which will be worked out over the next few months, can also be commented on here later. In this way we are creating an initial basis for direct participation by the population.”

Dipl.-Kult.in Rita Hebenstreit, office for cultural development and funding