#10 Registration period for III. Workshop over

Just like the first workshop, participation in the second workshop on the Innsbruck Cultural Strategy 2030 was gratifyingly high. On May 17, more than 120 participants exchanged ideas over a Zoom video conference lasting several hours on the topic of “Promotion & Work: Art is beautiful, but makes a lot of work”. The results of the second workshop can be found on the website of the Innsbruck Cultural Strategy 2030 and can be supplemented and commented there: Click here for the documentation of the II workshop (in German language only).

From May 26 to June 8, the registration period for the third workshop ran. The workshop will again be held via Zoom video conference. This time, the topic on Tuesday, June 15, starting at 5 p.m., is “Education & Society: Let’s educate society!” What will tomorrow’s art production and cultural work look like? What structures and frameworks are needed for it? And what does it mean to promote and communicate art and culture – how, to whom and why at all? How can art and culture become more visible in Innsbruck?

And “Outside the box” – Thinking big before the summer break: Crazy ideas and utopias for cultural development in Innsbruck: What other ideas for cultural development exist? What if you could completely rethink the cultural landscape for Innsbruck? What would it look like, what would be new, what would not?

The results of the third workshop will be published soon on the website.

 

#9 Results of I. Workshop published

The first workshop of the Innsbruck Cultural Strategy 2030 on April 14, 2021 met with great interest. More than 180 participants took 3 hours of time to discuss ideas on the topic of “City & Image: Culture instead of the Mountains or Cultural City of the Mountains?”. The results of the first workshop have now been published on the website for the Innsbruck Cultural Strategy 2030. It is also possible to make additions and comments there: Click here for the documentation of the I. Workshop (in German language only).

At the same time the registration period for the second workshop starts, which runs until Thursday, May 6. Just like the first one, this workshop will again take place in the digital space via a Zoom video conference, on Monday, May 17, starting at 5 p.m.

To ensure a smooth process, two technical checks will be offered again in advance. This gives you the opportunity to clarify your own technical requirements and to familiarize yourself with the video conferencing tool in advance. The two technology checks will take place on Tuesday, May 11, between 12 and 1 p.m. and on Wednesday, May 12, between 4 and 5 p.m. The links to the technology checks will be sent after successful registration.

The focus of the second workshop is on the topic “Promotion & Work: Art is beautiful, but it makes a lot of work”. What will tomorrow’s art production and cultural work look like? What structures and frameworks are needed for it? And what does it mean to promote and communicate art and culture – how, to whom and why at all? How can art and culture become more visible in Innsbruck?

In preparation, it is recommended to take a look at the baseline study, which was published in mid-March. The results of the second workshop will again be published soon on the website, and comments can be made too.

 

#8 Registration for I. workshop closed

The registration for the first workshop on the Innsbruck Cultural Strategy 2030 has closed on April 7! Many registrations have been received for the workshop, which will take place next Wednesday, April 14 from 17:00 in the digital space via a Zoom video conference.

The focus of the first workshop is on the topic “City & Image: culture instead of the mountains or cultural city of the mountains?” Together we want to clarify what makes our city – in the center and in the districts – a cultural city, what unique selling points there are and where (future) priorities (can) be spotted. We want to discuss whether and how culture and sports, recreation and nature can be harmoniously combined and what art and culture in Innsbruck means for locals and guests. Important interfaces to culture and our relationship to the surrounding area should not be forgotten.

In preparation, it is recommended to take a look at the baseline study, which was published in mid-March. The results of the first workshop will be posted on the website soon, and comments can be made too. Registration for the second workshop, which will be held on May 17, 2021, starting at 5:00 p.m. (again in the digital space via a Zoom video conference), will start soon.

 

#7 Advisory board set up

This week, an advisory board was set up with around 30 personalities from art and culture, but also from relevant interface areas such as science, education, youth, social affairs, integration, tourism, creative industries or urban planning.

Its task is to support the project team and the working group with expertise as needed. The current members of the Advisory Board are:

  • Christina Alexandridis: acting director and chief dramaturge at Tyrolean State Theatre Innsbruck
  • Wolfgang Andexlinger: city council of Innsbruck, head of city planning, city development and integration
  • Peter Assmann: director of Tyrolean State Museum, member of cultural advisory board for heritage preservation and museology of the state of Tyrol
  • Hannah Crepaz: head of Gallery St. Barbara in Hall in Tirol (Osterfestival Tirol, ORGELfest, musik+, …), board member of TKI, member of cultural advisory board for cultural initiatives of the state of Tyrol
  • Karl Gostner: chairman of Innsbruck Tourismus
  • Christoph Grud: founder and member of Bäckerei – Kulturbackstube, designer, project developer and consultant for open cultural spaces and social innovations
  • Michael Haupt: managing director of Initiative Minderheiten Tirol, board member of TKI, chairman of Kulturverein Inzing, member of cultural advisory board for cultural initiatives of the state of Tyrol
  • Tanja Helm: managing director and artistic director of Leokino and Cinematograph
  • Stefanie Höllinger: project manager of kreativland.tirol
  • Klaus Kleewein: city council of Innsbruck, Smart City office
  • Paul Klumpner: head of ISD Stadtteilarbeit (Innsbrucker Soziale Dienste GmbH)
  • Frederik Lordick: operator of Dachsbau, head of Innsbruck Club Commission, managing director of DTV Live Media Produktion
  • Peter Margreiter: chairman of Tiroler Musikverein and Zweigvereine, head of folk music at Tiroler Musikschulwerk, head of Alpenländischer Volksmusikwettbewerb Herma Haselsteiner-Preis, moderator at ORF-Landesstudio Tirol, member of cultural advisory board for music, music schools and folk culture of the state of Tyrol
  • Josef Margreiter: managing director of Lebensraum Tirol Holding GmbH
  • Daniela Oberrauch: organizational and pedagogical head of YA! Young acting, board member and spokeswoman for the state of Tyrol of IG Freie Theater
  • Elfi Oblasser: managing director of Zentrum Jugendarbeit Z6
  • Antonella Placheta: freelance tourist guide and art mediator, co-founder of KulturKinder, deputy chairwoman of Interessengemeinschaft Tiroler Fremdenführer (ITF), speaker of the group of Tiroler Fremdenführer at chamber of commerce Tyrol, jazz musician
  • Elisabeth Rieder: head of the office of commissioner for disabled persons at University Innsbruck, chairwoman of advisory board for disabled persons of the City of Innsbruck, certified consultant and expert for barrier-free planning and construction
  • Margarete Ringler: managing director of Tiroler Bildungsforum – Verein für Kultur und Bildung, chairwoman of Erwachsenenbildung Tirol, member of cultural advisory board for adult training and libraries of the state of Tyrol
  • Arno Ritter: head of aut. architektur und tirol and member of cultural advisory board for fine arts and architecture of the state of Tyrol
  • Renate Schick: board member of integration office of the City of Innsbruck
  • Siljarosa Schletterer: freelance author, event organizer, member of the board of IG Autorinnen und Autoren Tyrol, as well as IG Autorinnen Autoren
  • Manuela Schweigkofler: managing director of Haus der Begegnung
  • Bettina Steindl: head of project office Dornbirn plus Feldkirch Hohenems Bregenzerwald (former application office for European Capital of Culture 2024), cultural advisor for Kulturjahr Graz 2020, lectureship at University Liechtenstein (A New European Bauhaus), FH Graz and Art University Linz and curator
  • Martina Steiner: member of the management team of POJAT – Plattform Offene Jugendarbeit Tirol, member of Tiroler Jugendbeirat, board member of bOJA – bundesweites Netzwerk Offene Jugendarbeit Österreich
  • Carmen Sulzenbacher: head of BRUX / Freies Theater Innsbruck, board member of Triebwerk7, member of cultural advisory board for literature, performing arts and film of the state of Tyrol
  • Ulrike Tanzer: vice dean for research at the University of Innsbruck, head of research institute Brenner-Archiv, member of cultural advisory board for literature, performing arts and film of the state of Tyrol
  • Verena Teissl: professor for cultural management & cultural studies at FH Kufstein Tirol, previously cultural manager at the International Film Festival Innsbruck (IFFI) and the Viennale
  • Melanie Wiener: state government of Tyrol, department for Culture

Also this week the registration for the first workshop starts, which will take place on April 14 from 17:30 (digitally via Zoom).

 

 

#6 Baseline study published

This week a central milestone for the Innsbruck Cultural Strategy 2030 has been reached: the completion of the 265-page baseline study. The most important points are also contained in a 15-page summary. Please visit the following page to read or download: kulturstrategie-innsbruck.at/grundlagenarbeit

There are four chapters in the basic work (in German language only):

  • The chapter “Cultural City Innsbruck: Situation” provides an overview of Innsbruck’s arts and culture sector. First, there is a presentation of central actors from politics and administration. That includes, among other things, a cultural budget analysis. This is followed by a description of Innsbruck’s art and culture sector along various disciplines and categories. Culturally relevant interface areas were also deliberately taken into account. Thus, for the first time, a comprehensive description of Innsbruck’s art and culture sector with its actors and their activities is available.
  • The chapter “Cultural Policy Discourse 2018 onwards” outlines the cultural policy discussions in the current Innsbruck City Council since its constituent meeting on May 24, 2018. For this purpose, all protocols including enclosures were analyzed. In addition, the chapter contains content relevant to cultural policy from meetings of the city senate and selected articles from Tyrolean media. With the help of this chapter, it is possible to quickly gain an insight into central cultural policy decisions that have been made in Innsbruck over the last three years.
  • The chapter “Legal, political and issue-specific frameworks” starts with culture-specific laws, ordinances, decrees and guidelines that are relevant for the provincial capital. This is followed by an analysis of political programs and papers from a cultural perspective, including the working agreement of the current Innsbruck city government. This chapter is supplemented by an examination of topic-specific mission statements and strategic programs, with passages relevant to the cultural strategy being identified here. Above all, the goals and measures contained in the mission statements and programs are intertwined with the contents of the cultural strategy as far as possible.
  • The chapter “Cultural City Innsbruck: Profile, Strengths and Weaknesses, Potentials, Themes, Goals and Measures” is the core of the baseline study. It contains a condensed description of strengths, weaknesses, potentials and themes as well as suggestions for objectives and measures that are of particular relevance for the cultural strategy. Those are based on qualitative interviews with 33 people from Innsbruck’s arts and culture sector and from interface areas.

The baseline study is also pioneering work for Innsbruck in terms of data collection and the pooling of expertise in this area.

Study author Thomas Philipp from LIquA explains:

„With the baseline study we have created a comprehensive basis for further work on the cultural strategy. With it, it is now possible, for example, to discuss questions on the fair distribution of fundings in the Innsbruck arts and culture sector with regard to the budget analysis. It also helps us to establish appropriate links to other strategies and programs, such as the Creative Industries Strategy for Tyrol, the Innsbruck Tourism Strategy or strategic programs for intercultural development in Innsbruck. And it also contains numerous expert suggestions for objectives and measures on various topics related to the Innsbruck arts and culture sector, such as work and pay, public space or cultural education.“

MMag. Thomas Philipp, head of research institute LIquA

Findings from the baseline study were also used to plan the next step, the discussion and workshop phase which is now starting. Different topics will be addressed in six workshops. The first workshop on Wednesday, April 14, 2021, 5 p.m. (digital) will start with the topic “City & Image: Culture instead of the mountain vs. cultural city of the mountains”.

Registration start: Thursday, March 25, 2021

Registration deadline: as soon as the maximum number of participants is reached, but no later than Wednesday, April 7, 2021.

Please note: Registration via the registration form at kulturstrategie-innsbruck.at is mandatory. The number of participants is limited, registrations will be considered in order of receipt.

A preview of all workshops is available at kulturstrategie-innsbruck.at/participation – in the next article we will provide detailed information about the workshops.

 

 

#5 Working group for the cultural strategy process constituted

On the way to the Innsbruck Cultural Strategy 2030 an important step was taken this week. A working group, established by the office for cultural affairs of the City of Innsbruck has been constituted. The following persons belong to it:

The working group is accompanied by a project team around Isabelle Brandauer (head of office for cultural affairs of the City of Innsbruck) with Rita Hebenstreit (office for cultural affairs of the City of Innsbruck, internal project manager for Innsbruck Cultural Strategy 2030), Aliette Dörflinger (LIquA, external project manager), Philipp Fromm (urban planning department) and Norma Schiffer-Zobernig (office of the mayor of the City of Innsbruck).

The working group supports the project team in developing the contents of the Innsbruck Cultural Strategy 2030. In this context the results from the workshops starting in April are discussed, validated and condensed in regular meetings.

 

 

#4 Intense discussion in the cultural committee and fixing of the workshop dates: Save the date!

The Innsbruck Cultural Strategy 2030 was in focus of the Cultural Committee meeting at the beginning of December 2020. At first, Mag.a Aliette Dörflinger informed about the status of the work, especially on the preparations for the topic workshops that will start this spring.

The first three dates have now been fixed:

  • Wednesday, April 14, 2021, 5 p.m.
  • Monday, May 17, 2021, 5 p.m.
  • Tuesday, June 15, 2021, 5 p.m.

Save the date!

Duration of the workshops approx. 3.5 hours. The locations (possibly also a digital variant) and the topics of the workshops will be announced soon, as the dates of the workshops that follow in September, October and November.

Afterwards, MMag. Thomas Philipp gave an insight into the currently ongoing baseline study work. He primarily addressed initial findings from the 33 interviews conducted and talked about several topics that are of particular importance for the future of Innsbruck as a city of culture. Two of these topics were then discussed intensively for more than an hour in the Culture Committee:

  • Art and culture in public space
  • Fundings and criteria

The participants in the session addressed their ideas of what the city of Innsbruck should have achieved on these two topics in 2030 and what supporting or hindering factors there are to consider.

The discussion on “Art and Culture in Public Space” led from reflections on visions of urban space, on the special topography of Innsbruck and on the increased use of urban peripheral locations, to questions of the connection between quality of stay and art and culture in public space, thoughts on the interface between culture and urban development or traffic planning, to questions of curation and cultural education as well as bureaucratic issues. On the topic of “Funding and Criteria” various approaches on the formulation of funding criteria were reflected upon, considerations on setting priorities and evaluation were discussed, and the consequences of Fair Pay for fundings were debated.

The meeting of the Culture Committee was attended by Uschi Schwarzl (GRÜNE), the city councilor in charge of the department at that time, as well as the members of the Culture Committee Irene Heisz (SPÖ), Christoph Appler (ÖVP), Andrea Dengg (FPÖ), Astrid Denz (FPÖ), Thomas Lechleitner (GRÜNE), Dejan Lukovic (GRÜNE), Mesut Onay (ALI), Theresa Ringler (Für Innsbruck) and Julia Seidl (NEOS), furthermore by Isabelle Brandauer (MA V, Cultural Department of the City of Innsbruck), Rita Hebenstreit (MA V, Cultural Department of the City of Innsbruck), Birgit Neu (MA V – Society, Culture, Health and Sports), Thomas Philipp (LIquA) and Aliette Dörflinger (external project managemer, for LIquA).

More details of the discussion – similar to the interview results – will be included in the baseline study for the cultural strategy, which will be published here on this website in March.

 

 

#3 Creating a solid basis

Word is getting around more and more: the Innsbruck Cultural Strategy 2030 is in work. The baseline study is currently underway before a broad discussion and workshop phase will start in April 2021 lasting several months.

Thomas Philipp, who conducts the surveys and analyses, explains

“For the development of the Innsbruck Cultural Strategy 2030 it is important to us that the discussion and workshop phase does not start ‘from 0 to 100’, but is based on a solid ground. We will, for example, describe which institutions and initiatives are – in what way – active in Innsbruck in the field of art and culture, work out objectives and measures relevant to cultural policy from existing strategy papers, or conduct more than 30 qualitative interviews with personalities from the fields of art and culture and from interface areas.”

MMag. Thomas Philipp, head of the independent research institute LIquA

The interview partners were selected after intensive discussion in the project team. Various criteria were taken into account in order to reflect the diversity of Innsbruck’s art and culture scene. Thus, different forms of organization, different artistic fields, traditional and contemporary approaches to art and culture, different phases from artistic production to art education, lay and professional work and interfaces such as tourism, education or economy are all covered.

Interviews have already been conducted with the following persons (functions and names of organizations in German):

  • Monika Abendstein, head of bilding – art and architectural school for children and young people
  • Kathrin Aste (together with Teresa Stillebacher), head of ./studio3 at Institute for experimental architecture at the University of Innsbruck, founding partner of architectural office LAAC zt-gmbh, president of aut. architektur und tirol, member of cultural advisory board for fine art and architecture of the state of Tyrol
  • Karl C. Berger, head of Tyrolean Folk Art Museum, member of cultural advisory board for folk culture of the state of Tyrol
  • Hannah Crepaz, head of Gallery St. Barbara in Hall, Osterfestival Tirol, ORGELfest and musik+, board member of TKI, member of cultural advisory board for cultural initiatives of the state of Tyrol
  • Isabel Gabbe, head of Department for Music Pedagogy Innsbruck of University Mozarteum Salzburg
  • Karl Gostner, Chairman of Innsbruck Tourismus
  • Christoph Grud, architect, co-founder of Bäckerei – Kulturbackstube
  • Michael Haupt, managing director of Initiative Minderheiten Tirol, board member of TKI, chairman of Kulturverein Inzing, member of cultural advisory board for cultural initiatives of the state of Tyrol
  • Tanja Helm, managing director and artistic director of Leokino and Cinematograph
  • Kurt Höretzeder, freelance graphic and communication designer, co-initiator of kreativland.tirol, founder of WEI SRAUM. Designforum Tirol
  • Paul Klumpner, head of ISD Stadtteilarbeit, Stadtteilkoordination Reichenau
  • Wolfgang Laubichler, director of Haus der Musik Innsbruck
  • Frederik Lordick, operator of Dachsbau, member of Innsbruck Club Commission
  • Peter Margreiter, chairman of Tiroler Musikverein and Zweigvereine, head of folk music at Tiroler Musikschulwerk, head of Alpenländischer Volksmusikwettbewerb Herma Haselsteiner-Preis, moderator at ORF-Landesstudio Tirol, member of cultural advisory board for folk culture of the state of Tyrol
  • Magdalena Modler-El Abdaoui, special assistant for interreligious and intercultural dialogue at Haus der Begegnung
  • Daniela Oberrauch, pedagogical and organizational head of YA! Young acting, board member of IG Freie Theater
  • Efendi Onay, pedagogical head of SOS-Kinderdorfs Biwak in Hall in Tirol, chair man of office for integration Innsbruck, head of “Es lebe die Welt”-Festival
  • Antonella Placheta, freelance tourist guide and art mediator, co-founder of KulturKinder, deputy chairwoman of Interessengemeinschaft Tiroler Fremdenführer (ITF), speaker of the group of Tiroler Fremdenführer at chamber of commerce Tyrol
  • Norbert K. Pleifer, program responsible and artistic director of Treibhaus Innsbruck
  • Petra Poelzl, artistic director and managing director of Tiroler Künstler:innenschaft (Kunstpavillon & Neue Galerie)
  • David Prieth, freelance artist, managing director of p.m.k., board member of TKI and IG Kultur Österreich, member of skin on marble and Kulturkollektiv Contrapunkt
  • Johannes Reitmeier, managing director of Tyrolean State Theatre, member of cultural advisory board for literature, performing arts and film of the state of Tyrol
  • Elisabeth Rieder, head of the office of commissioner for disabled persons at University Innsbruck, chairwoman of advisory board for disabled persons of the City of Innsbruck
  • Margarete Ringler, managing director of Tiroler Bildungsforum – Verein für Kultur und Bildung, chairwoman of Erwachsenenbildung Tirol, member of cultural advisory board for adult training and libraries of the state of Tyrol
  • Veronika Sandbichler, director of Schloss Ambras Innsbruck, member of cultural advisory board for heritage management and museums of the statesof Tyrol
  • Thomas Schafferer, president of IG Autorinnen Autoren Tirol, deputy chairman of Cognac & Biskotten
  • Bernhard Schlögl, artistic director of Promenadenkonzerte
  • Elisabeth Schweeger, artistic and managing director of Academy for performing arts in Ludwigsburg
  • Lukas Trentini, member of the management team of POJAT – Plattform Offene Jugendarbeit Tirol
  • Carmen Sulzenbacher, head of BRUX / Freies Theater Innsbruck, board member of Triebwerk7, member of cultural advisory board for literature, performing arts and film of the state of Tyrol
  • Ulrike Tanzer, vice dean for research at the University of Innsbruck, head of research institute Brenner-Archiv, member of cultural advisory board for literature, performing arts and film of the state of Tyrol
  • Charlotte Trippolt, managing director of Freies Radio Innsbruck FREIRAD
  • Daniela Weiss-Schletterer, artistic director of Haus VIER UND EINZIG

Aliette Dörflinger, who is responsible for the conception and hosting of the workshops, adds:

“In the current phase, our aim is to identify central topics for the further cultural development of the city of Innsbruck – topics that are important for many areas and sectors. With the baseline study, which will be published in March, we will provide an overview of particularly important aspects of the arts and cultural sector in Innsbruck, thus laying the ground for the heart of the cultural strategy process: the discussion and workshop phase. The workshops are the central point of participation, where the framework is created for discussing future objectives and measures for Innsbruck’s art and culture sector with all target groups and interested citizens”.

Mag.a Aliette Dörflinger, external project manager

 

#2 Update Cultural Strategy Process: A glance at the project team

The cultural strategy process is currently in the middle of the first step. On the one hand, this includes scientific surveys and analyses, and on the other hand, the preparation of next year’s discussion and workshop formats. The project team plays a central role in this process. It is responsible for the strategic control and coordination and consists of four persons:

The next necessary steps are discussed at regular intervals. At the last meeting, for example, the selection criteria for the interview partners in the context of the baseline study were defined.

„Currently, the project team is creating a good basis for a broad discussion about Innsbruck’s cultural future. As many Innsbruck residents as possible should be able to contribute constructively and imaginatively. This also includes good cooperation between the various departments of our house. I am very much looking forward to the results of the ongoing researches and interviews.“

Mag.a Uschi Schwarzl, Vice mayor of the City of Innsbruck

 

„We have chosen to ensure broad participation of the population throughout the process. It is therefore – already for the baseline study – important to recruit multipliers who are well connected in as many areas and interfaces as possible and have sufficient expertise. This is an essential basis for the selection of interview partners, but also for the composition of the working group and the advisory board. We don’t make it easy for ourselves and discuss this very intensively. It is also important for us to have a diverse setup.“

Dipl.-Kult.in Rita Hebenstreit, Office for cultural affairs of the City of Innsbruck

 

Aliette Dörflinger conducts the interviews together with her colleague Thomas Philipp from the Linzer Institute für Qualitative Analysen.

„Our interview partners cover different forms of organization, different artistic disciplines, traditional and contemporary approaches to art and culture, different phases from artistic production to education, amateur and professional work and interfaces such as tourism, education or business. We were also interested in the view from the outside, as well as we took socio-demographic characteristics such as gender or age into consideration.“

Mag.a Aliette Dörflinger, external project manager

In the December article on the website, the list of interview partners will be published, together with a short insight into the ongoing baseline study.

The project team also intensively discussed the composition of the working group and the advisory board, which will be active from April 2021 to accompany the discussions and workshops. Both boards will be staffed by the office for cultural affairs of the City of Innsbruck. For the workshops themselves, the possible dates and locations were explored and a plan B was discussed in case – unexpectedly – there should be restrictions on events.

 

„A careful approach to the cultural strategy process is very important to us. We want to create an optimal framework for broad participation. This includes, for example, addressing different target groups personally, changing workshop locations in different parts of the city, or digital possibilities for contribution.“

Dr.in Isabelle Brandauer, Office for cultural affairs of the City of Innsbruck

The linking of art, culture and urban planning is a particular concern in the cultural strategy process.

„We will have to deal with a number of issues related to the further development of urban space. Examples include the cultural use of vacant buildings, cultural work in urban districts, and the role of architecture in the urban experience.“

Arch. Dipl.-Ing. Philipp Fromm, Department for Urban Planning, Urban Development and Integration of the City of Innsbruck

 

#1 Cultural City Innsbruck: Developing the future together

Art and culture are here for everyone who lives, works or stays in Innsbruck. They not only shape the image of a city, but are also of outstanding importance for its identity, the attractiveness of the location and the quality of life. In December 2019, the City Senate therefore decided to develop a cultural strategy for Innsbruck, under broad public participation, which should contain proposals for implementation over the next ten years.

The first phase of this initiative was launched in June this year. On July 16th 2020, the process for developing the Innsbruck Cultural Strategy 2030 was presented to the Innsbruck municipal council.

A live stream of the municipal council meeting can be watched here: youtube.com/watch?v=76h1ynoqhec, and the press release can be found here: innsbruck.gv.at/data.cfm?vpath=redaktion/ma_v/kultur/dokumente33

“With the cultural strategy, we are creating an opportunity for all those who wish to participate in the joint reflection on how we want to shape and strengthen our city as a cultural city in the future. In this comprehensive process, we want to explore together what we can do to help implement our vision. We have noticed that the need for exchange and the development of new strategies in the fields of art and culture is particularly great after the past few months. The cultural strategy process is therefore coming at exactly the right time.”

Mag.a Uschi Schwarzl, Vice mayor of the City of Innsbruck

As a first step, a baseline study will now be carried out until March 2021. From April 2021 onwards, a discussion and workshop phase on the cultural future of Innsbruck will follow for several months. As many actors as possible from Innsbruck’s field of art and culture will be personally invited to a total of six topic workshops. The workshops are also open to all other people interested in the cultural future of Innsbruck. They are followed by the political decision-making and communication of the cultural strategy. After the planned resolution at the Innsbruck municipal council, the cultural strategy will also be presented to the public in May 2022. In order to ensure that the cultural strategy process is effective in the long term, two further phases will follow: the implementation of initial measures (planned from mid 2022/beginning of 2023) and then (around 2024) an evaluation and reporting to the municipal council with a decision on the next steps until 2030.

Pictured left to right: Rita Hebenstreit (cultural department of the City of Innsbruck), Aliette Dörflinger (external process consultation), Uschi Schwarzl (Deputy Mayor and City Councillor for Culture) © Stadt Innsbruck/Giuliani

Expert support for the process is provided by Linzer Institut für qualitative Analysen (LIquA) under the direction of MMag. Thomas Philipp in cooperation with Mag.a Aliette Dörflinger. The process is strategical coordinated by a project team. In addition, a working group and an advisory board will be set up to provide support in terms of content.

“We see this joint process as an opportunity to put communication and exchange within the cultural scene on a new level between the diverse actors. Of course, transparency is particularly important to us. To this end, we have now set up a website which, among other things, offers the opportunity to find out more about the process and, if interested, to subscribe to a newsletter. Various results, which will be worked out over the next few months, can also be commented on here later. In this way we are creating an initial basis for direct participation by the population.”

Dipl.-Kult.in Rita Hebenstreit, office for cultural development and funding